Building Topical Authority in SEO is the process of becoming a resource on one subject and proving that you are an expert in it. This is accomplished through in-depth content that covers all aspects of the topic, including related topics and keyword research. The goal is to establish your site as the most authoritative source on a specific topic, outranking sites with higher domain or page authority.

It’s easier to achieve top-ranking positions on Google for the keywords that match your niche when you have strong topical authority. A great example of this is a brand who is known for its expertise on a particular product, such as the ATS (Automatic Transmission System). This company can then be ranked highly for any relevant queries about the ATS’s types, uses, and benefits.

Building Topical Authority in SEO: Key Strategies for Success

In order to build topical authority, you need to publish a lot of helpful content about the same subject and link all of the pages together using internal linking. This will help to create a semantic relationship between the pages, and Google will view your entire site as an expert in the topic. A few helpful tools for tracking topical authority include Ahrefs, Moz, Semrush, and Clearscope’s Keyword Discovery. By monitoring your ranking positions before and after creating content on a topic, you can see if you’re seeing positive increases in position that are related to the topical authority you’ve built. This is a good indicator that your strategy is working.